Do not expand to quickly, you may implode. I was contacted by a representative of a local telecommunications service provider. He tried to convince me to advertise in the local telephone directory. That way ,he said, I would attract new prospects. At the time I was discussing this proposition with a brilliant business professional. She asked me what I would do with all those incoming calls . She said that I may be overwhelmed and I agreed. The telephone directory also has an online version, the result is double exposure. I carefully considered the advice and I told the representative that I may contact him in the next 5 years.
I have been binge watching comedy series from the 80’s and 90’s. While watching an episode of “Sister,Sister” Lisa started a business, she made dresses and offered them for sale. Her first customer bought a dress and Lisa felt invincible. She started planning to attract new customers. She called the media houses and asked for quotations to place advertisements. She was advised by Ray that she should take it slowly and not expand too quickly. Lisa placed the advertisement and the same client came knocking on her door.Ray answered the door and gave the first customer a full cash refund and accepted the dress that she wanted to return. He hid the dress that was returned in order to protect Lisa’s feelings. Lisa was upset when she discovered the truth but she was determined to bring her dream to pass. She realised that she needed to conduct the business on a small scale then ,eventually she would expand.
I recalled a conversation with one of my clients , he indicated that equipment should not be purchased unless a contract was secured. He said that a business must be gradually expanded , creep then walk.
I want to appeal to you ,although you may be ambitious, life will knock your socks off. Be patient, trust the process. Do not take loans to acquire equipment if it seems that work is not forthcoming. The equipment has a minimum of 6 months warranty. In the event that you do not get any clients, you will not have cause to use the equipment and detect any flaws. The warranty may expire before you get a client. You will then have to pay to repair or replace the equipment. Should you decide to sell the equipment, you will lose money because of depreciation.
Remember success is 1% inspiration and 99% persistence , so please learn as much as you can, acquire contracts then expand,in that order.
About the Author: Antoinette Sydney LLB LEC CAMLFC CFRMP is an author and entrepreneur based in Trinidad and Tobago.
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