To succeed in business you have to be able to get into the mind of your clients. They have to see that you are on their level . They must understand you and you must understand them. I had an interesting conversation with a man who was familiar with operating a Bar. He indicated that the owner of the bar had to sit and have a drink with the patrons in order to be successful in the business. The owner of the bar had to agree to participate in card games, and outings to the beach. He explained that that there is a therapeutic element to a bar. It is the place where people come to forget their troubles temporarily. They drink and reveal all that is troubling their souls. Some patrons repeat the story everyday. A bar owner must have certain qualities in order to effectively run the bar. He must be likeable and have a smiling face. The owner or the bar tender must listen to the story of the patron,in order to understand why the patron drinks alcohol. A formidable bond must be created that will be strengthened overtime. The bar tender must listen to the patron’s problems and offer few words of advice. The goal is not to solve the patron’s problems. But to show an interest in the problems and to serve drinks as requested .
Any person who is unable to do 50% of these things will preform poorly in business. An assessment must be conducted to determine what is required to ensure that there is a constant influx of customers. This will vary from industry to industry. But this should form a crucial part of the market research before launching into the business venture.
Please do your due diligence , lest you start a business that will not like you.